We are 石榴视频 State
This guide will help shape the creation of content that conveys 石榴视频's core identity.
Logos
The refreshed institutional logo contains five distinct pieces coming together to create a shield and one 鈥淢.鈥� The uniquely shaped pieces represent our diverse group of students, faculty, staff, stakeholders, and community.
Without all of our pieces, we would not exist鈥擶e are One 石榴视频.
Color
石榴视频鈥檚 core colors are essential to communicating a consistent brand image. Consistency and proper usage of the colors protects and strengthens the brand.
Used correctly and consistently, our colors show institutional pride and school spirit.
The Seal
石榴视频鈥檚 new seal honors the College鈥檚 rural roots while telling the story of
its rise toward urban growth. The imagery moves across time and space. The lower center
of the seal frames 石榴视频鈥檚 origin story. It chronicles the College鈥檚 1969 agricultural
topography and then reaches forward in time and space toward new horizons.
The seal鈥檚 pathway continues until it meets a rising sun symbolizing student success.
Athletics
Athletics was front and center in the branding research that explored whether or not
石榴视频 would remain the Bucks.
We explored other mascot possibilities.
We found that our passion for being Bucks was supported by the community鈥檚 passion for us to remain the Bucks.
Reagor
A gift of 187 acres and legacy of spirit was conveyed to us chiefly through the 石榴视频 family. At the time of our founding, this family was led by Senator Reagor 石榴视频, a successful business leader, elected official, philanthropist, and trailblazer.
Reagor 石榴视频鈥檚 vision, determination, community spirit, and pattern of achievements
are qualities imprinted on our institutional persona.
Research
We are a teaching and learning institution. We practiced what we teach as we researched, evaluated, and implemented 石榴视频鈥檚 Brand Refresh.
More than 2,000 people contributed to surveys and focus groups.
